Why SWS?

Here at SWS, we look at a real estate career a little differently. We believe that a career in real estate should be fun, yet challenging, and...soulful.

Our goal is to help real estate agents experience all the success they dream of, while improving the public's perception of the real estate community. Improving that perception, not with creative marketing; but rather by going after the cause of the negative stereotypes...which we believe is our industry's general lack of appreciation and respect for those who make our careers possible, our clients.

Agents who follow SWS principles respect and appreciate their clients. They do not believe in using tricks or strategies that are insulting or patronizing to the real estate client or prospect. Their advice and recommendations will always place the client firmly in first position, where he or she belongs.

We believe that we EARN our paychecks because we're competent, even exceptional real estate agents, not just because we NEED or feel ENTITLED to those paychecks. We strive to be the very best real estate agents we can be, knowing that by being the best we can be, we'll, yes, EARN the future business and referrals of our satisfied clients. 
 
We look at a real estate career as a profession; not a job, not a hobby, not a part-time gig and, get this, NOT a sales position.
 
The clients who honor us with their business expect us to competently manage a complicated process with many moving pieces and parts. They expect us to care just as much about their transaction as they do. Do we get paid for our efforts? Oh, yeah, and often, paid quite well.
 
Because we EARN it.

So, that's just a little taste of what SWS is all about. If this doesn't sound like your idea of a good time, we'll part as friends and wish you all the best.   
 
But if this sounds good to you - if the idea of being an exceptional real estate professional who earns not only a good living, but also the respect, admiration and appreciation of his or her Very Satisfied Clients makes you smile... you're in the right place.
 
And we're SO glad you're here!

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& the SWSConnect Team 


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  • Martha Haglund
HAVE A SOULFULLY GREAT DAY!