“Can I get one of your business cards?”

Jul
2011
17

posted by on Prospecting & SOI

Ahhhh, music to a real estate agent’s ears… “Can I have one of your business cards?” Or even better, “Do you have time to work with me?”

Regular readers of my blog know that I vehemently advise against accosting people you meet with your elevator speech or pushing your business card at every poor sap who happens to say hello to you at a party.

I believe with all my heart that if YOU believe with all YOUR heart that you’re a great real estate agent and you love your job, that’s enough to drive business to your door. No, I don’t mean that you can sit on your sofa eating Twinkies and wait for deals to land in your lap; what I mean is that if you are confident in your abilities and enthusiastic about your career, that will be clear to the people you know and the people you meet… and they’ll want some o’that!

The trick to getting in the position to demonstrate your expertise and excitement is to subtly let people know you sell real estate for a living. If they’re interested, they’ll tell you. If they aren’t… no biggie. Just talk about something else (y’know, like a “real” person would who isn’t in prospecting mode).

Here’s an example from my world.

Yesterday, I’m getting my toenails polished at a cute little Korean shop here in town. The toenail-polisher-guy tells me how he has to re-take his cosmetology exam because he accidently let his license expire. I laugh sympathetically and say “Oh, I know what that’s like, my real estate license expired a few years ago and it was a real pain to get it re-activated!” (That’s not really true, but it seemed like a natural thing to say under the circumstances).

The woman sitting next to me immediately asks me if I sell real estate and I acknowledge that I do. We start talking about the real estate market, yada yada yada and the next thing I know she’s asking for my business card. bcard

Why did she ask? Because I sales-pitched her into it? Nope. I guess I just sounded as if I knew what I was talking about and I didn’t whine about the market. Maybe I even seemed like a pleasant person to do business with.

I can’t remember the last time I offered someone my business card, but I get asked for it all the time.  When you love what you do and you know you’re good at it… you’ll attract plenty of business your way… without ever asking for it. It’s a beautiful way to make a living!

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