Hey! What Happened to the Real Estate Market?


posted by on Positive Thoughts for Tough Times

Unless you’ve been hiding under a rock since August of 2007, you know that the real estate market in most areas of the country has sustained a massive blow to its ego. Not that things were booming before August, no, we were all a little nervous about and frustrated with our slow-moving inventory, but we figured we’d snap out of our doldrums soon enough.


Along comes the mortgage crisis and, just like that, a good chunk of the home-buying public is suddenly un-mortgage-worthy. Crap.

So here we are.

As I write this, it’s late 2007. Sellers are slashing prices, buyers are making ridiculous offers and closings are crycanceled without warning when the lender closes its doors two hours before. Sheesh.

Not fun.

So, what’s a nice real estate agent to do?

1. Cry
2. Quit
3. Adjust

I’m going to assume that anyone reading this has decided to Adjust. And you know what? If you make it through this crisis, you’ll never look at the career of real estate sales the same way again.

Because, in order to survive, you’re going to have to Get Good. Really, really good. Forget about prospecting, forget about networking, forget about lead generating. You need to focus on Selling Houses.

Yeah, Selling Houses. You know, that activity for which you are licensed?

Trouble is, Selling Houses in a Sucky Market is a lot of work. You’re going to have to do things you’ve never had to do before. You’re going to have to solve problems that, at first glance, seem unsolvable. You’re going to have to communicate difficult concepts to people who don’t want to hear them.

In short, you’re going to EARN your commissions. And you’ll be a much better agent because of it.

And… when the good times return (and they will), you’ll have set a higher standard for yourself … and for your business … and you will be an exceptional real estate agent. Not just good… Exceptional.

Go, you!