Is There Really an A$$ for Every Saddle?


posted by on Working with Sellers

Last fall, I wrote a book specifically for the NAR convention called: 74 Ways to Sell Your Listings in Today’s Market.

But after it went to press, I slapped myself in the head because there’s one topic I didn’t cover in the book and I should have.  So, I’ll address it here. 

The question I didn’t answer was: “If I do each and every one of your 74 thingees to sell my listing, can you swsguarantee that it WILL sell?”


Sure wish I could. With all my heart, I wish I could promise everyone who buys my book and puts my advice into action that their listings will sell within xx days. But that would be a lie and I’d never lie to my friends.

Here’s the thing. There simply may not be a demand for your listing right now. There may literally be NO buyers for what you’re selling.

I had a broker once who made the statement “There’s an a$$ for every saddle.” Cute, huh? All she meant was that every home will sell eventually. And it was true, back then. Today? Not so much.

There simply aren’t enough buyers out there. Very few of today’s buyers are willing to take a chance on their home purchase. If your listing offers any sort of investment risk, it may not be sellable. Right now, anyway.

So, if your listing isn’t selling and you’ve done everything you could possibly do, it’s NOT YOUR FAULT!  Please stop agonizing over what else you can do or who else you can call. You’ve done your best and none of us are miracle-workers.

Stop losing sleep. Rest easy. You’re too cute to look so stressed out!