It Really IS That Simple – the Favorit-est Tips!


posted by on Prospecting & SOI

Last Thursday, we did a show in the SWS Virtual Studio called “It Really IS That Simple – Low-Tech Ways To Build Your Business with SOUL.” The gist of the show was that while gizmos and gadgets and programs and systems are fine and dandy and fun and interesting, success in a real estate business is much less complicated… and less expensive… than the companies who are marketing these gizmos, gadgets, programs and systems would like us to believe.

Basically… the more people who KNOW you… and LIKE you… and TRUST you… the more successful you’ll be. Simple as that. So, how do you get yourself more of these people who know you, like you and trust you?

That’s what the show was about… six simple strategies to increase the number of individual human beings in the world who KLT (know/like/trust) you. At the end of the show, we asked the audience to vote on which strategy was most meaningful to them and here are the results:

Favorit-est Tip #1
“Impress One Person a Day” – if you make a positive impression on just one person every single day, that’s 365 people in a year who think a lot of you as opposed to just a whole bunch of people in the world who sorta recognize your name.

Favorit-est Tip #2
“Forget about Branding, Focus on Bonding” – instead of trying to brand yourself as the ________ Realtor (Hiking, Biking, Golfing, Dog-Rescuing, etc.), get out on the world and hang out with people with similar interests. Once these people get to know you as a person, they’re far more likely to want to support your business than if you’d simply targeted them to market to.

Favorit-est Tip #3
“Be Pleasant to 10 People a Day” – In order to increase the number of people in the world who know you, just get out there in the world (where these people are!) being a bright little ray of sunshine in the lives of everyone whose paths you cross.

Favorit-est Tip #4
“Be an RCHB (Reasonably Competent Human Being)” – Anyone who is self-employed and hoping for the support of his or her friends and acquaintances needs to realize that they are always on display. While our friends may love the heck out of us as a friend, if our behavior when socializing gives them reason to doubt our professionalism, it WILL affect their willingness to support our business.

Favorit-est Tip #5
“Prioritize Properly” – Always put your current clients at the top of your priority to-do list. Yes, even ahead of prospecting.

Favorit-est Tip #6
“Go to lunch with friends” – note, I didn’t say TAKE your friends to lunch, I said GO TO LUNCH with your friends. As a FRIEND, not as a “hungry” (pun intended) real estate agent on the prowl for business. When you GO TO lunch as opposed to TAKING someone to lunch, there’s no obligation for you to pitch your business, nor for your friend to listen to your pitch.

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